Summer 2020, Alessandra Branca, known for her bold use of color, pattern play, and classical details, launched her first home decor brand, called Casa Branca. The collection, including fabrics and wallpapers, and lifestyle accessories, is a reflection of Alessandra’s signature style as an Interior Designer, and an embodiment of her belief that color is life.

As the launch coincided with widespread national stay at home orders, Eclat helped the brand adapt by hosting a virtual launch aperitivo. The intimate activation welcomed select architects and interior designers based in Los Angeles to join Alessandra for a toast via Zoom. Prior to the event, guests received a custom sample box with the new Casa Branca fabrics, along with a cocktail kit to create Alessandra’s favorite Negroni recipe.