PORRO NYC GRAND OPENING

Celebrating nearly a century of excellence, Porro, one of Italy’s most renowned furniture brands, is excited to announce the opening of its first monobrand showroom in the United States. Located in the vibrant NoMad District at 31 East 31st Street and Madison Avenue, New York, NY 10016, this milestone marks the continuation of Porro’s decade-long partnership with West | Out East, a design destination offering warm, modern furniture and accessories in key U.S. locations, including New York, the Hamptons, Connecticut, and Miami.

Porro embodies a vision of timeless design that transcends trends, focusing on elegance and longevity in every creation. Through an architectural approach, Porro combines modular systems and iconic pieces to bring a unique, tailor-made aesthetic to each space. Every detail is meticulously conceived—from in-house designed technical elements to refined surface finishes and seamlessly integrated lighting.

"Porro returns as a protagonist in New York, opening in Madison, one of the city’s most vibrant areas," says Piero Lissoni. "We return in style, showcasing the Porro house and renewing this important dialogue between America and Italy."

Through two street-facing windows, the new showroom in NoMad draws the public's attention and invites them to "peek" inside its grand house: an architectural interior conceptualized by West Chin Architects & Interior Designers. Inside, furniture and systems are arranged with a balance of rigor and lightness, creating different narratives that reflect local lifestyles and respond to the unique and personal desires of their inhabitants.