Graye Goes To Hollywood
Opening event for the contemporary design store from Maria Cicione.
January of 2019, Graye LA, a contemporary design store by Maria Cicione, celebrated the opening of their new hollywood location in collaboration with Cultured Magazine. The evening marked the store’s expansion and move from Robertson Boulevard to Hollywood's newest design neighborhood.
The newly restyled annex was brought to life with the unveiling of Ossimori, a collection of one-of a kind mirrors, lamps and sculptures created by Studiopepe, exclusive pieces by Atelier de Troupe, and an art installation by LA-based Ali Silverstein.
The coinciding cocktail event and press preview, hosted by Éclat, gave guests a first look at the showroom, as well as the anticipated Ossimori Collection by Studiopepe, which was first unveiled during Milan Design week and introduced by Graye last night as a US exclusive. The exhibition and launch were supported with a robust press campaign, bringing increased awareness and traffic to the edgy, warehouse style space.
