creative at home

A VIRTUAL INSTAGRAM CAMPAIGN TO SUPPORT CREATIVES DURING COVID - 19

In March 2020, when many began to shift to a “work from home” setting, Eclat sought to continue inspiring and connecting with activations, despite the inability to host the types of large scale events that are typical for the agency. 

“We are eager to continue our work in support of our clients and community, and understand that our activations will now need to be virtual in order to continue connecting with the world” Founder and CEO Hanane El Moutii

To kick start this mission, Eclat joined forces with CULTURED Magazine and sister publication LALA Magazine to promote a series of videos, featuring renowned international creatives while they share how they stay #creativeathome. Eclat invited a group of 15-20 artists, designers, architects and more to create a short video at home, sharing they maintain their sanity, creativity, and connectivity with the world.

 All videos were shared via Eclat’s Instagram account, and a selection were featured on Cultured and LALA’s platform, based on their respective audiences.

 The end goal was to help others find inspiration and stay engaged during a trying and isolating time, in addition to offering an outlet for each creative to engage with  Eclat’s audience of potential clients, friends and supporters.  

Campaign participants included Giancarlo Valle, Karim Rashid, Pierre Yovanovitch, and Marc Ange.