BMW’s Vision M Next explores the brand’s future path into electrification. The concept car is the precursor to a production model of the next generation BMW i-8. As a part of the North American unveiling of this visionary car, BMW partnered with Éclat to host a private cocktail party & unveiling hosted at Bridge House LA. The location was selected for its dedication to forward thinking solutions and sustainability, as well as the architect Dan Brunn’s personal connection to BMW.

“My genuine love for the BMW brand started when I was about 8 years old. Moving to the states, I did not speak English, and I communicated with a fellow immigrant student by way of drawing cars. We would sit in the yard and draw BMW E30s, over and over again. Perfecting the kidney grill and four headlight designs. Since then, I have been a customer for almost my entire driving age.” says Dan Brunn, Principal of Dan Brunn Architecture.

The event, spearheaded by Eclat, gave a select group of art collectors, cultural influencers, and auto collectors a first look at the concept car and featured an introductory speech by Dan Brunn, as well as words by BMW’s Director of Marketing, Lindsay Covington.